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A blog provides a way to speak directly, openly, and honestly with your clients. It helps give your firm a personality, and makes it easy for prospective clients to relate to you. They get to know you... and they trust you even before meeting you in person.
Prospective clients need that level of trust before they're comfortable picking up the phone to schedule that initial meeting.
Search engines like Google love unique and recently updated content on
websites. You improve your site's relevance and authority rank when
you consistently add new content to your site.
This means your site will list toward to top of the search engines
when business owners search for an accountant in your area. Which
means your website gets more visitors who are looking for accounting
services. And that means you'll get more calls, appointments, and
clients from your website.
Your blog comes with an RSS feed. This allows clients and prospective clients to keep up-to-date with your posts.
It's just one more way to connect with clients and keep that connection fresh.
(We'll spend hours on it so you don't have to.)
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